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The first of a series of outputs from the Reboot project is now out. It’s a pleasure to share a toolkit for hospitality employers on how to bring technological change mindfully and with workers at the centre. Based on 60+ interviews conducted with hospitality workers, employers and key stakeholders, this document is aimed at hospitality…

To visually accompany the audio-narratives, eight illustrations were created in collaboration with a very talented 3rd Year Illustration student Aleksander Maczynski. Over several months, through weekly meetings, we worked on conceptualising the illustrations and embedding the key themes from the study in a visual way to capture the physical landscapes and materialities of the changing…

We spent a full day recording audio-narratives from the project to amplify hospitality workers’ voices and bring these to life for wider audiences. This was very much a collective effort of co-creation! It wouldn’t be possible without the generosity, enthusiasm, talent and skills of many people: • Charissa Martinkauppi for joining me on the journey…

Over the past few months, I’ve been working with incredibly talented writer-director Charissa Martinkauppi on translating the data gathered during the Reboot project into creative and widely accessible outputs. Our vision was to create an intimate meeting experience between the audience and the material, and to connect audiences with the everyday experiences of hospitality workers…

This white paper, released by the Institute of Hospitality, is an outcome of a Roundtable held at the University of Wales Trinity Saint David in October 2025. The Roundtable was organised by the Institute of Hospitality, the leading professional membership body for hospitality professionals. It was facilitated by Aymen Fetouak (Head of Professional Development, Institute…

I’ve spent the past ten months working on my Reboot project funded by The British Academy. I’ve interviewed 60+ hospitality workers, employers and industry experts about their experiences of technological change, and the impacts it has on the nature of hospitality work and workplace interactions. I’ve been trying to make sense of the huge (and…

Really important discussions took place at a Roundtable organised by the Institute of Hospitality – the leading professional membership body for hospitality professionals – on how AI and digital innovation are reshaping hospitality. The Roundtable event brought together industry experts, hospitality managers, local stakeholders and academics. It was facilitated by Aymen Fetouak (Head of Professional Development, Institute of…

The British Sociological Association’s Work, Employment and Society Conference (WES) is a key international conference focusing on furthering knowledge in the area of sociology of work. The 2025 conference theme revolved around ‘Continuities and Discontinuities in Work and Employment’. I had the pleasure of presenting in the ‘Technology & Work’ stream. My paper explored the…