
Listen to how technology is rapidly transforming fast-food outlets and what the future might look like.
— SCRIPT —
You will just have to think it
and it will be in front of you.
You can just blink
and the order will be there —
just what you wanted
and just at the right time.
You won’t have to tell us your favourite flavour of milkshake —
the face recognition system on our screens
has your previous order on file.
Would you like onion rings with that?
Our system knows that you added it to your order this day last year —
perhaps you fancy it now?
You normally order more when it rains.
If you don’t feel like coming into the store — no problem!
Our system picks up how far away your car is
and our service robots will bring it out to you
as soon as you park.
Your meal will be at the perfect temperature.
Just for you.
For decades convenience has been our guiding word —
now we are also aiming for perfection.
Perfection every time.
With our machines that make perfect chips,
perfect nuggets,
perfect burgers,
and perfect drinks.
Wherever you are in the world —
your meal will be perfect.
You are now used to getting your meal
within 90 seconds of placing your order.
The combination of a well-oiled team
and a high-tech environment
will see us serving up your order in 30 seconds.
Then 20 seconds.
Our staff will move so fast
you will not even notice that they are there.
In fact…
soon they might not even be there.
Just someone to unlock the door and press the button.
We have great visions for this business.
We are creating extraordinary things
that you cannot even imagine —
and we will sell like never before.
You won’t have to open your mouth anymore.
Or even lift a finger to tap the screen —
it will all be ready for you.
Total convenience.
We are bringing the fast food industry
into a new age of innovation.
[PAUSE.]
This is the solution.
The future is here.
[END]
